Drawing on a H&M catalogue cover, inspired by Marcel Duchamp. I was both so enthralled and fed-up by the ideal beauty and youth in the magazine and I acted it out on the cover. There is little so temporary as a fashion catalogue, but they advertise themselves as ‘classics’.
In this picture the sexuality is already present and being exploited, but safe and consumable. I added an element of gender bending, and some explicit raunchiness in the association with LHOOQ. I hope customers of H&M will find it at least a bit shocking.
(But as I see this again 10 years later I realize that this could actually be an advertisement for H&M as it is, and a rather conservative one at that.)